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Results 11 - 20 of about 963 for strategic marketing

	STRATEGIC MARKETING Excellent Condition Used Price: $6.00 USD

	Cause Marketing For Dummies Strategic Marketing : Cause Marketing For Dummies Price: $16.99 USD

	Content Marketing For Dummies Strategic Marketing : Content Marketing For Dummies Price: $16.99 USD

	Pinterest Marketing For Dummies Strategic Marketing : Pinterest Marketing For Dummies Price: $19.99 USD

	Content Marketing For Dummies Strategic Marketing : Content Marketing For Dummies Price: $24.99 USD

	Cause Marketing For Dummies Strategic Marketing : Cause Marketing For Dummies Price: $24.99 USD

	Conversations with Marketing Masters Strategic Marketing : Conversations with Marketing Masters Price: $32.99 USD

	Kellogg on Integrated Marketing Strategic Marketing : Kellogg on Integrated Marketing Price: $45.00 USD

	Conversations with Marketing Masters Strategic Marketing : Conversations with Marketing Masters Price: $49.95 USD

	Strategic Marketing Management This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma. * Further materials include: Tutor Resource Pack and "Evolve" site * Price: $59.95 USD

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