| Marketing and Selling the Travel Product
No Synopsis Available
Price: $4.00 USD
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| Rural Marketing
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Price: $20.00 USD
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| Product Marketing For Technology Companies
This book is in New - Excellent condition
Price: $24.99 USD
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| Product Marketing For Technology Companies
This book is in New - Excellent condition
Price: $32.96 USD
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| Hospitality Marketing
Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication. * DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour. * AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative. Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers. * Contextualises the marketing mix for the hospitality industry. * Contains real-life examples, mini case studies and exercises to illuminate analysis and help understanding.
Price: $46.95 USD
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| Marketing Dynamics
About the Book: This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions in each chapter. Students of graduate and undergraduate levels, pursuing marketing courses would find this book as thought provoking, contemporary and innovative tool of learning. Working managers may find this book interesting as many best practices and corporate strategies have been analyzed throughout the discussions. By applying such ideas as consistency, integration, and leverage, managers may learn, as how bunch of marketing strategies fit into the needs of the marketplace, the skills of the company, and the vagaries of the competition. Finally, this book attempts in aligning the theory and practice of marketing dynamics in a firm. Contents: Understanding Competitors and Competition Product Strategy Brand Strategy Pricing Strategy Distribution Strategy Promotion Strategies Marketing Research Sales Management Strategic Marketing Innovative Marketing Strategies.
Price: $50.00 USD
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| Classic Failures in Product Marketing
This book is in New - Excellent condition
Price: $100.77 USD
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| Classic Failures in Product Marketing
This book is in New - Excellent condition
Price: $107.95 USD
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| The Handbook of Organic and Fair Trade Food Marketing
Food Marketing & Product Development: The Handbook of Organic and Fair Trade Food Marketing
Price: $179.99 USD
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| The Handbook of Organic and Fair Trade Food Marketing
Food Marketing & Product Development: The Handbook of Organic and Fair Trade Food Marketing
Price: $220.00 USD
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