| The Manager's Guide to Competitive Marketing Strategies
Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.
Price: $29.95 USD
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| 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
Practice: 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
Price: $30.99 USD
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| Successful Marketing Strategies for Nonprofit Organizations
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition , nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.
Price: $45.00 USD
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| Branding the Candidate: Marketing Strategies to Win Your Vote
American voters will be empowered by this revealing, behind-the-scene expos of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.
Price: $45.00 USD
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| 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
Practice: 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
Price: $47.50 USD
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| New Marketing Strategies
Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing. New Marketing Strategies offers students a clear overview of the different theories and approaches whilst at the same time providing them with a flexible approach to developing marketing strategy. Different concepts such as transactional relationships and entrepreneurial marketing are shown to be useful in different settings. The author explores these fully, whilst showing how they may be effectively combined to create useful, mixed strategic models. This is an essential text for advanced students of strategic marketing. Go to the Teaching Material link below to view a complete set of Powerpoint overheads covering key teaching points for each chapter. Instant Student Support Facility is also included in these pages.
Price: $54.95 USD
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| Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition
Strategic Marketing : Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition
Price: $59.99 USD
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| Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition
Strategic Marketing : Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition
Price: $70.00 USD
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| Marketing Strategies
This book is in New - Excellent condition
Price: $134.00 USD
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| Marketing Strategies
This book is in Good Used condition
Price: $180.56 USD
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