| Marketing Research Kit For Dummies
Small Business : Marketing Research Kit For Dummies
Price: $19.99 USD
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| Marketing Research Kit For Dummies
Small Business : Marketing Research Kit For Dummies
Price: $29.99 USD
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| Marketing
`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all' - Professor Rob Lawson, University of Otago. Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing orientation and the marketing mix - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics. Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
Price: $51.00 USD
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| International Marketing Research, 3rd Edition
General Marketing & Sales : International Marketing Research, 3rd Edition
Price: $55.00 USD
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| International Marketing Research, 3rd Edition
General Marketing & Sales : International Marketing Research, 3rd Edition
Price: $74.95 USD
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| Review of Marketing Research, 6
The Review of Marketing Research series provides in-depth, state-of-the-art articles by the marketing fields leading researchers and scholars. Each volume in the series represents an across-the-board view of the full range of current marketing research methodologies.
Price: $99.95 USD
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| Essentials of Marketing Research, 2nd Edition
General Marketing & Sales : Essentials of Marketing Research, 2nd Edition
Price: $124.95 USD
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| Essentials of Marketing Research, 2nd Edition
General Marketing & Sales : Essentials of Marketing Research, 2nd Edition
Price: $147.95 USD
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| Marketing Research Essentials, 6th Edition
General Marketing & Sales : Marketing Research Essentials, 6th Edition
Price: $149.95 USD
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| Marketing Research Essentials, 7th Edition
General Marketing & Sales : Marketing Research Essentials, 7th Edition
Price: $186.95 USD
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