| Marketing And Promotion for Crafts
No Synopsis Available
Price: $15.55 USD
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| Advertising and Promotion
. `Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University. `Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotions' - Leslie de Chernatony Professor of Brand Marketing. Universit della Svizzera Italiana, Lugano, Switzerland and Aston Business School, UK. The eagerly-awaited Second Edition of Advertising and Promotion continues to provide a highly readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. NEW to this edition: - A stronger focus on integrated marketing communications and the promotional mix, including PR and personal selling - Expanded coverage of contemporary topics, including: integrating e-marketing, Web 2.0, mobile advertising, sponsorship, branding, direct marketing, ethics, and social responsibility and regulation - A focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging as a result - A companion website including a full instructors' manual for lecturers, including PowerPoint slides and extra case studies, and access to full-text journal articles for students. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating guide to the rapidly evolving advertising environment.
Price: $62.00 USD
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| Promotion and Integrated Marketing Communications, by Semenik
This book is in Like New condition
Price: $115.60 USD
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| Promotion and Integrated Marketing Communication
No Synopsis Available
Price: $146.25 USD
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| Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications, 6th Edition
The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.
Price: $178.99 USD
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| Promotion Of Services
About the Guest Editor Dr Marla Royne Stafford is on the marketing faculty at the University of Memphis. Prior to joining the University of Memphis, Dr Stafford was an associate professor of marketing at the University of North Texas. She received her PhD from the University of Georgia.
Price: $199.00 USD
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| Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.
Price: $219.49 USD
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| Management, Marketing and Promotion of Library Services
Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Price: $229.00 USD
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| Integrated Marketing Communications in Advertising and Promotion
No Synopsis Available
Price: $243.36 USD
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| Integrated Marketing Communications in Advertising and Promotion
No Synopsis Available
Price: $270.40 USD
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