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Price: $10.02 USD

Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants – all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in ‘ordinary’ businesses including retail stores, restaurants, sales careers – reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses! Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never new existed!

Price: $12.95 USD

Marketing Communications Industry: Entrepreneurial Case Studies explores. the innovative management practices adopted by some enterprising individuals that. fostered creation and growth of new business formations without any support from. large corporate houses. These new businesses were both competitive and based on. application of ethical and innovative management tools. The book is a collation. of analytical case studies about these new and emerging class of entrepreneurs. and enterprises from diverse fields such as marketing research, public relations. and event management, to name a few. The authors lay down both the theoretical. and practical aspects of the desired management practices. This book will be of interest to professionals involved in communication and. entrepreneurship management, and branding, PR consultants, corporates, entrepreneurs. and readers of business history. It is a must read for students and faculties. of management schools.

Price: $29.95 USD

The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

Price: $29.99 USD

Hauptbeschreibung Mit "Com2E" wird ein neues Konzept vorgestellt, mit dem gezielt und erfolgreich mit Eliten kommuniziert werden kann. In diese Konzeption ist die langjhrige Erfahrung mit der Entscheiderkommunikation ebenso eingeflossen, wie eine Analyse erfolgreicher Marketinganstze des Web 2.0 und eine Befragung von 100 Entscheidern der wichtigsten deutschen Unternehmen. Das Buch verrt Ihnen, wie Sie die "Dirigenten", "Solisten" und "Orchestermusiker" unter den Entscheidern von ihrem Ziel berzeugen.   Biographische Informationen Torsten Oltmanns besitzt 15 Jahre Erfahrung in der Kommunikation fr Entscheider in Wirtschaft und Politik. Er ist Principal und Global Marketing Director bei Roland Berger Strategy Consultants und bert Entscheider ? von Fhrungskrften in Private-Equity-Unternehmen ber Arbeitgeberverbnde bis hin zu Charity-Organisationen ? bei der Positionierung und Kommunikation. Auerdem ist er als Lehrbeauftragter fr Theorie und Praxis des Marketings vor allem im Bereich B2B an der Universitt Innsbruck in sterreich ttig. Christiane Diekmann arbeitet seit 15 Jahren in der Marketing- und Dienstleistungs-Beratung von Industrieunternehmen und war als Geschftsfhrerin fr die Markteinfhrung einer Handelskette verantwortlich. Als Brand Strategist beschftigt sie sich im strategischen Marketing bei Roland Berger Strategy Consultants vor allem mit der Positionierung von Premium-Marken bei Entscheidern. Vera Bhm ist spezialisiert auf strategisches Marketing- und Medienmanagement. Sie arbeitet und forscht an der Schnittstelle zwischen Unternehmensberatung und Wissenschaft und entwickelt Instrumente fr die Ansprache von Entscheidern.

Price: $34.51 USD

Brokers, agents, financial planners, and financial consultants--you need a primer for building their business through marketing. Marketing for Financial Advisors helps you create a plan and bring in clients that will ultimately build a thriving practice.

Price: $39.95 USD

This is the eBook version of the printed book. Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics , four leading researchers and consultants systematically introduce today's most powerful marketing metrics.  The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more.  You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.

Price: $39.99 USD

Step-by-step guide to setting up and managing a search marketing program for your organization.; Best practices, tips, and cost-saving measures from two of the world's premier experts. Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challenging—especially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc. , ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost. The authors begin with an up-to-date introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they're trying to find information. You'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Drawing on their unsurpassed experience, the authors systematically address every issue you're likely to encounter, from enforcing search-engine friendly content standards through hiring consultants. You'lllearn how to:.:.; Handle the unique optimization and marketing challenges associated with large sites.; Create site standards that codify best SEO/SEM practices.; Align search marketing with your company's strategic and tactical goals.; Automate checking and reporting for every page on your site.; Create monthly scorecards and use them to drive improvement.; Provide effective guidance to content developers and designers, in language they'll understand.; Get your site indexed, choose target keywords, optimize content, and attract links.; Make the most of the leading search engines and specialized and local search.; Ensure that paid search efforts deliver optimal results, cost-effectively.; Measure site-wide success rates across multiple systems and technologies.; Hire the right SEO consultant—and avoid the wrong ones. Whether you're a marketing, Web, or IT professional, product manager, or content specialist, this book will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Price: $39.99 USD

Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.

Price: $55.00 USD

Pricing is an essential aspect of the marketing mix for brands and products. This book covers the various developments and concepts as applied to tackling pricing problems. It is suitable for academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants.

Price: $60.00 USD