| Internet Office Projects, 2nd Edition
This technology-based product is designed to teach the user how to use the Internet as a research tool for gathering information. It offers a hands on project-based approach to using the Internet to accomplish realistic tasks such as searching for jobs, planning vacations and business travel, retrieving investment and financial information, marketing a business and designing Web pages. The projects are designed to be used in a variety of settings with tasks focused on real-life applications that will increase the user's knowledge of the Internet and enhance employability.
Price: $40.49 USD
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| Record Label Marketing
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business how online developments, technological diffusion, and convergence and new markets continue to reshape the industry * Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour * Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities * Gives vital information on label publicity, advertising, retail distribution and marketing research.
Price: $49.95 USD
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| Supplement: Selling Today & Internet, New Marketing Tool 1998 Box, Package - Selling Today: Building
No Synopsis Available
Price: $78.97 USD
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| Supplement: Market-Based Management & Brands, 2/e & Internet, New Marketing Tool 1998 Box, Package -
No Synopsis Available
Price: $79.95 USD
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| Supplement: Kleppner's Advertising Procedure and Internet: New Marketing Tool 98 Package - Kleppner'
No Synopsis Available
Price: $80.92 USD
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| Supplement: Direct Marketing Management & Internet, New Marketing Tool 1998 Box, Package - Direct Ma
No Synopsis Available
Price: $96.52 USD
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| Supplement: Selling Today & Internet New Marketing Tool 98 Package - Selling Today: Building Quality
No Synopsis Available
Price: $102.70 USD
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| Supplement: Strategic Marketing Problems & Internet, New Marketing Tool 1998, Box Package - Strategi
No Synopsis Available
Price: $107.25 USD
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| Political Campaigning, Elections and the Internet
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates. Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.
Price: $138.00 USD
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| 10-Pack for Jennings/James' Internet Office Projects
Internet Office Projects is an invaluable tool to help users learn more about the Internet. Each project requires students to use the Internet as a research tool to accomplish realistic tasks such as searching for jobs, planning vacation and business travel, retrieving investment and financial information, marketing a business, and designing web pages. The projects are designed to be used in a variety of settings, with tasks geared toward real-life applications that will increase your students' knowledge of the Internet and enhance their employability. This package includes 10 student textbooks.
Price: $294.49 USD
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