This book demystifies the language and removes the jargon associated with international marketing, providing a guide that is both accessible and comprehensible. Readers will be able to - understand the changing nature of the international trading environment - identify information sources for international marketing - develop suitable approaches for entering international markets - draw up tactical plans for overseas markets using the elements of the marketing mix. The work will be useful to students and teachers of international marketing at CIM Diploma and undergraduate level, and to marketing professionals.

Price: $13.95 USD

A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

Price: $39.00 USD

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: ?is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student ?provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study ?has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing. Designed for those taking a first course in marketing and focusing on the needs of the business studies/modular student Coverage that is authoritative but does not include the mass of extra theory that is not of interest Provides an international view that takes the reader to the heart of contemporary global marketing issues.

Price: $45.95 USD

General Marketing & Sales : International Marketing Research, 3rd Edition

Price: $55.00 USD

Provides an indepth appreciation of international marketing from a European Perspective, while considering the role of Europe within global marketing.

Price: $64.95 USD

General Marketing & Sales : International Marketing: Consuming Globally, Thinking Locally

Price: $70.00 USD

General Marketing & Sales : International Marketing Research, 3rd Edition

Price: $74.95 USD

A discussion of the various issues affecting international marketing

Price: $99.95 USD

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

Price: $154.95 USD

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

Price: $181.49 USD