| Event Planning
For event planners, there’s no such thing as a dress rehearsal! Any event you plan and stage is a reflection of your organization’s image — from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on: Choosing the best venue Preparing and managing the budget, with sample costing forms included Scheduling, staffing, and collaborating with other related professionals Coordinating food and beverage, décor, entertainment, and themes. It’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes: Changes in security planning since 9/11 Innovations in technology and how they can improve – or ruin – an event How to stage an environmentally friendly event New and updated examples and case studies of where things went right – and wrong Event Risk Assessment – What You Need to Consider before Contracting How keep your budget on target and where to find hidden surcharges Ways on how to ease airport stress and make air travel a pleasurable part of the participant’s event experience When and When Event Planners and their Suppliers will need Work Visas What you need to include in your client’s event history in order to design your next event so that it maximizes your client’s return on their event investment A companion website with downloadable versions of the checklists, additional forms and tools, author Q&A, and more at www.wiley.ca/go/event_planning. What you don’t know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event: Corporate in-house event planners Public relations and communications companies, and their clients Marketing and corporate communications professionals Fund-raisers and not-for-profit organizations Professionals in the hospitality and entertainment industries. Business professionals in charge of planning and handling their company’s events Praise
Price: $39.95 USD
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| Consumer Behavior Knowledge for Effective Sports and Event Marketing
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of a) influencing behaviors in society and sports, b) building relationships with consumers through sports and events, and c) providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Price: $49.95 USD
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| Trade Show & Event Marketing: Plan, Promote & Profit, 1st Edition
Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management can be a company’s most important success generator with proper planning, strategy and execution. Trade Show and Event Marketing can be your guidebook to that marketing success.
Price: $50.49 USD
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| Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Catering & Events Management : Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Price: $59.99 USD
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| Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Catering & Events Management : Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Price: $70.00 USD
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| Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2nd Edition
Catering & Events Management : Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2nd Edition
Price: $70.00 USD
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