| Contemporary Database Marketing: Concepts and Applications
No Synopsis Available
Price: $9.00 USD
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| Marketing Demystified
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified . Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
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| Microsoft Access Small Business Solutions: State-of-the-Art Database Models for Sales, Marketing, Customer Management, and More Key Business Activities
Client/Server Technologies : Microsoft Access Small Business Solutions: State-of-the-Art Database Models for Sales, Marketing, Customer Management, and More Key Business Activities
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| Marketing Your Business
This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and more. It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of marketing intelligence and professional marketing associations.
Price: $49.95 USD
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| Microsoft Access Small Business Solutions: State-of-the-Art Database Models for Sales, Marketing, Customer Management, and More Key Business Activities
Client/Server Technologies : Microsoft Access Small Business Solutions: State-of-the-Art Database Models for Sales, Marketing, Customer Management, and More Key Business Activities
Price: $50.00 USD
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| Principles of Direct and Database Marketing
No Synopsis Available
Price: $58.01 USD
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| Statistical Modeling and Analysis for Database Marketing
This book is in New - Excellent condition
Price: $84.95 USD
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| Database Marketing : Analyzing and Managing Customers
No Synopsis Available
Price: $87.70 USD
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| Principles of Direct And Database Marketing
No Synopsis Available
Price: $97.01 USD
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| Database Marketing : Analyzing and Managing Customers
No Synopsis Available
Price: $184.28 USD
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