Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.

Price: $24.95 USD

The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the brands and their prospects. It also distinguishes these foundations from the other peripheral issues, thereby highlighting what is most important for brand building. With the help of India-centric examples and illustrations, the book analyses why brands have become indispensable in our lives. It communicates the key concepts of branding and branding strategy in a concise and clear manner. The book focuses on the following important branding challenges:. - Brand meaning. - Brand vision. - Brand transformation. - Brand value in higher orbits. - Brand strategy. - Leveraging the brand. - Brand adjustments. This book will be immensely helpful to entrepreneurs and to professionals in the fields of marketing, advertising, consulting and strategy. Teachers and students of business management, advertising and branding will find it an incisive and insightful text that draws attention away from the peripheral to the core aspects of branding.

Price: $29.95 USD

Strategic Marketing : Brand Atlas: Branding Intelligence Made Visible

Price: $29.95 USD

Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

Price: $39.95 USD

General Marketing & Sales : Branding Governance: A Participatory Approach to the Brand Building Process

Price: $44.99 USD

Strategic Marketing : Connective Branding: Building Brand Equity in a Demanding World

Price: $48.99 USD

General Marketing & Sales : Branding Governance: A Participatory Approach to the Brand Building Process

Price: $55.00 USD

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace. * Includes definitions of branding concepts, ways to measure brand equity, and a discussion of legal considerations *Published with the National Association of Broadcastersone of the leading broadcast organizations * Author team has more than 50 years combined experience! * Second edition is fully revised to include transition to digital, ownership consolidation, and the marketing relationship between stations and networks

Price: $56.95 USD

Strategic Marketing : Connective Branding: Building Brand Equity in a Demanding World

Price: $60.00 USD

Marketing Management : Competitive Success: How Branding Adds Value

Price: $70.95 USD