| Companies Based in Baton Rouge, Louisian : Lamar Advertising Company, Albemarle Corporation, the Shaw Group, Raising Cane's Chicken Fingers
No Synopsis Available
Price: $9.13 USD
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| Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
Advertising: Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
Price: $24.95 USD
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| Diary of an Adman : How I rediscovered freedom, fun and creativity by starting my own advertising Company
No Synopsis Available
Price: $31.19 USD
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| Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies"
Advertising: Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies"
Price: $41.95 USD
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| AdValue
Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes. * Based on key reports from the IPA and leading advertising experts. * Offers the first comprehensive and coherent quantitative approach to gauging advertising performance. * Suitable for both an advertising and a general business audience
Price: $45.95 USD
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| The Peaceable Kingdom: Building a Company without Factionalism, Fiefdoms, Fear and Other Staples of Modern Business
Advertising: The Peaceable Kingdom: Building a Company without Factionalism, Fiefdoms, Fear and Other Staples of Modern Business
Price: $50.00 USD
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| Xtra! Online and Business and Company Resource Center 1-Semester Instant Access Code for Shimp's Advertising, Promotion, and Other Aspects of Integrated Marketi
N/A
Price: $51.75 USD
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| Lamar Advertising Company : International Competitive Benchmarks and Financial Gap Analysis
No Synopsis Available
Price: $204.75 USD
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| Lamar Advertising Company : Labor Productivity Benchmarks and International Gap Analysis
No Synopsis Available
Price: $204.75 USD
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| Bundle: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7th + Business and Company Resource Center User's Guide
N/A
Price: $209.49 USD
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