Consumer Behavior : The Vibe: The Marketing Handbook for Every Product, Service and Industry

Price: $18.95 USD

Covers everything from essential marketing principles and techniques to the latest methods and trends. Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service.:; Explains Internet and search engine marketing to work for you; Helps you identify customers where you least expect them; Offers tips on using online resources to size up competitors; Covers effective product positioning in a crowded marketplace; Introduces guerilla and global marketing. You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.

Price: $21.99 USD

General Marketing & Sales : Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product

Price: $24.95 USD

This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P's, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. What is marketing? The role of marketing, The marketing concept Some marketing basics Some marketing definitions The Marketing Mix The four P's Marketing forces Segmentation Market Research Researching the market Family life cycle Marketing information systems Price setting Strategies, Tactics Price points Branding The Planning Process The Planning process Delivering quality service Product development A checklist Buyer Behaviour Consumer and Industrial markets Corporate image Influencing customer requirements, Image Why buy from there? What makes a company successful Monitoring service levels Are these issues pertinent to your business Planning a Marketing Campaign Launching a new product or service Strategies A Marketing Plan The marketing audit Targeting customers New product development Case Studies

Price: $24.95 USD

An ideal reference book for people in any business looking for cost effective ways to market their business. Contains more than 60 case studies full of cost effective marketing tips. Also explains marketing theory, marketing plans, market segments, demo-graphics, and the four P's. What can you do to provide your business - large or small - with a competitive edge and create a point of difference? ISBN 0 958 6518 5 X by Rodney Overton International award winning writer of more than 30 other business publications Perfect bound, B5 format publication of 100 pages Contents include: What is marketing anyway? The role of marketing What is marketing? The marketing concept Selling and marketing - the concepts The total marketing concept What business are you (really) in? Some marketing basics Marketing questions Researching and understanding your Market Market research The Adoption process Marketing questions - a checklist Consumer and Industrial markets Buyer behaviour Service levels A Marketing Audit What business are you really in? Analysing your position Analysing your competition Marketing analysis - an overview The Marketing Mix The four P's The Marketing mix Market segmentation Differentiation Family life cycle Branding Packaging Labelling Channels of distribution Image Influencing the customer Product innovation Planning a Marketing Campaign Objectives, Goals, Targets Who is responsible? Marketing a New Product A Sales & Marketing Strategy A new product launch A Marketing Plan outline

Price: $24.95 USD

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

Price: $29.95 USD

This book is in New - Excellent condition

Price: $32.96 USD

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs. * Features the proven methodology for positioning and strategy development used by Brodeur Marketing * Contains ready-to-use examples and templates that can be easily applied by the product manager * Written specifically for Product Marketing Managers in the Information, Communication, and Technology industry, thereby focusing on the specific needs of the market

Price: $54.95 USD

This book is in New - Excellent condition

Price: $100.77 USD

This book is in New - Excellent condition

Price: $107.95 USD