Serves as a useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. This work covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies. It is aimed at sixth-form, first-year undergraduate and MBA students.

Price: $17.95 USD

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.

Price: $19.95 USD

General Marketing & Sales : StreetSmart Marketing

Price: $45.00 USD

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: ?is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student ?provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study ?has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing. Designed for those taking a first course in marketing and focusing on the needs of the business studies/modular student Coverage that is authoritative but does not include the mass of extra theory that is not of interest Provides an international view that takes the reader to the heart of contemporary global marketing issues.

Price: $45.95 USD

`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all' - Professor Rob Lawson, University of Otago. Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing orientation and the marketing mix - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics. Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.

Price: $51.00 USD

Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.

Price: $75.00 USD

Strategic Marketing : Critical Marketing: Issues in Contemporary Marketing

Price: $77.95 USD

Marketing is a new program that integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows your students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as your students’ keys to success. Using a magazine-style, contemporary design, Marketing is exciting plus informative!

Price: $79.49 USD

General Marketing & Sales : Marketing Research

Price: $142.95 USD

General Marketing & Sales : Services Marketing

Price: $167.95 USD