Strategic Marketing : Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Price: $9.99 USD

Strategic Marketing : Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Price: $25.95 USD

Innovative Marketing Strategy

Price: $45.00 USD

The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. * Strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business * Retains a clear focus on the relationships between people as the basis of marketing * Offers analysis of the pivotal role of marketing in the business strategy process

Price: $49.95 USD

The very best business isn't born out of hunches, macho tactical skirmishing or simply 'being busy', but is the product of careful calculation and understanding customers' needs, wants and aspirations. Marketing Strategy Masterclass is a 'how to' book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history's masters, depicted on the book's front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann. ABOUT THE AUTHOR Paul Fifield has been extensively involved in strategic marketing training and education since 1980. His professional assignments have ranged from marketing strategy development for some of the UK's largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities. Paul is also Visiting Professor of Marketing at the University of Southampton and at the Coll?ge des Ing?nieurs in Paris. . Preparing for marketing strategy - what you need to know before you start . Developing the marketing strategy . Coordinating your strategic stance - creating the right strategic 'spine' (the basics) and then organising your strategic 'defence' and 'offence' to match . Implementing the strategy . The 100 questions you need to answer to develop and implement your marketing strategy . Templates that can be used to create real plans as you work through the SCORPIO strategy model approach . Frequently Asked Questions (FAQs) on each and every element of marketing strategy to stimulate and support the development of your own strategy

Price: $51.95 USD

General Marketing & Sales : Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy

Price: $59.99 USD

Strategic Marketing : Industrial Marketing Strategy, 3rd Edition

Price: $65.00 USD

General Marketing & Sales : Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy

Price: $70.00 USD

Business is moving and changing constantly. With MARKETING STRATEGY, you'll learn how to stay one step ahead of the pack. You'll discover how to put together your own winning market strategy and marketing plan and target customers in the most effective ways possible. And, this edition is packed with examples from actual companies that will help you put it all in context.

Price: $129.99 USD

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach you to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping you learn to develop a customer-oriented market strategy and market plan. You will sharpen your analytical and creative critical thinking skills as you learn the key concepts and tools of marketing strategy. The book's focus is based on the creative process involved in applying marketing knowledge to developing and implementing marketing strategy. Continuing in the text's signature reader-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

Price: $166.99 USD