This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats.   Maximize your new product’s chances of success by optimizing the role of marketing throughout the entire product development process.   The role of marketing is to help products succeed through a variety of activities: influencing product design, positioning the product and company, conducting market research, promoting the product, and understanding and communicating with customers. An excellent marketing plan revolves around the relationship between company and customer and consistently begins with respect for that customer.  

Price: $1.99 USD

Strategic Marketing : Marketing 3.0: From Products to Customers to the Human Spirit

Price: $16.99 USD

Strategic Marketing : Marketing 3.0: From Products to Customers to the Human Spirit

Price: $24.95 USD

Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Price: $24.95 USD

Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition. This new demand presents a number of unanswered questions. What is the nature of this competition? How can libraries attract alternate sources of funding when public sponsorship and government spending are at a low ebb? What are some strategies for expanding the customer base and fulfilling customer requirements and expectations? And, finally, what is preventing librarians and information professionals from developing successful marketing strategies?. Marketing Information Products and Services responds to these questions. This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for better service management, and provides a step-by-step approach to developing marketing strategies. The book is an outcome of a project funded by Canada's International Development Research Centre (IDRC). It is assembled as a practical guide, with case studies and illustrations from libraries and information centres throughout the world.

Price: $35.00 USD

Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry. By drawing upon the knowledge of industry leaders within the wireless world, the reader significantly benefits from the personal experiences of those who are primarily responsible for communicating a product's message to the consumer. To those entering the world of technology marketing for the first time, Marketing Wireless Products provides a valuable tutorial, opening up the reader to the thoughts and experiences of industry figureheads, whilst encouraging the birth of fresh perspectives. To existing technology marketers, the book provides a valuable reference, allowing the reader to consider his/her particular approach to marketing alongside the successes and failures of peers. The book is accompanied by a regularly updated web site to keep up with advances in the field as this is such a fast-moving area and technology is continuing to change rapidly. * Features a series of personal insights from key figures in the industry * Foreword written by Simon Ellis, Chairman of Bluetooth SIG * Written in an easy to understand, self-study style

Price: $54.95 USD

Helps busy IT managers and marketing managers get up to speed on what's needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved, this resource provides what is needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies.

Price: $69.95 USD

Strategic Marketing : The Marketing of Technology Intensive Products and Services

Price: $99.95 USD

Natural Products: Formulating, Packaging, and Marketing of Natural Cosmetic Products

Price: $109.99 USD

Natural Products: Formulating, Packaging, and Marketing of Natural Cosmetic Products

Price: $125.00 USD