The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners! This guide shows you how to put together the most promotable message possible for any product or service including: Getting free advertising; Fueling word-of-mouth; Communicating effectively. Filled with practical, no-nonsense ideas that will help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing.

Price: $14.95 USD

This book is in New - Excellent condition

Price: $14.96 USD

Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.

Price: $17.95 USD

Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs.Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. They also discover the pay off of big-picture thinking, focusing on what works not what’s hot—ultimately, creating a long-term plan for marketing success. • Addresses two to the most common queries among new business owners and entrepreneurs—How do I write a winning marketing plan? and Is there a sample marketing plan I can reference?• Provides 12 steps for developing a marketing plan that an outside consultant would charge $5,000 to $10,000 to create• Includes practical, utterly pragmatic, battle-tested marketing tactics proven to work in the real world• Covers new marketing technologies and current trends

Price: $19.95 USD

The easiestùand bestùway youÆll ever find to create a marketing plan.

Price: $21.95 USD

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

Price: $24.95 USD

This book is in Used condition

Price: $29.73 USD

This book is in Used condition

Price: $29.73 USD

Updated and expanded—the planning guide marketers have relied on for 20 years!. For two decades, The Successful Marketing Plan has served as the essential handbook for marketers of all levels, providing step-by-step formulas for results-focused, customer-driven marketing plans. Since the last edition, the world of marketing has taken new form and advanced in many ways, especially in the realm of online marketing and social media. The Successful Marketing Plan has been fully revised to bring you completely up to date on the latest developments in marketing. You get: New chapter on social media; New chapter on benchmarking; Great focus on strategy development; Updated tactics and practical takeaways; Online access to worksheets

Price: $40.00 USD

Strategic Marketing : The Marketing Plan, 5th Edition

Price: $102.95 USD