Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

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This book is in New - Excellent condition

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Consulting: Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

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Consulting: Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

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Marketing Management : Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants

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* Develop an entrepreneurial Strategy * Build Your Catalog of Services * Create a Strategic Business and Marketing Plan * Negotiate the Best Total pay package * Land the ideal job As a job seeker, you are an "interim entrepreneur." You are creating a start-up company that targets the Business-to-Business (B2B) market. You have the needed services to offer, markets to supply, a marketing and brand advertising campaign to reach them, a pricing structure (compensation package) that is competitive, and a sales program to land the customer. The one difference is that a start-up business is looking for many customers. You are looking for just one-the right employer. Of course, just as you must start a business with a plan, you should start your job hunt with one too. The Princeton Management Consultants Guide to Your New Job shows you how to build your successful career using the same powerful, tried-and-true business planning methods that entrepreneurs use to build successful start-ups. You'll market and sell your skills and services to targeted employers, and find the job niche that's right for you. The innovative methods in this book will help you: * Describe your vision and mission * Describe and define the services you have to offer * Define your target markets * Know what salary, benefits, and stock-ownership opportunities are competitive in your job market * Develop a marketing, branding, and advertising strategy * Package yourself as a product * Launch your sales campaign * Beat the competition and land the job Instead of following job hunting rules, you will learn to use your ingenuity, intelligence, individuality, and experience to stand out from the crowd-the same way new businesses differentiate themselves from their competition. Rather than scatter your resume among anonymous prospects, you'll achieve success by systematically targeting employers as individuals with specific needs you can fill. Packed with expert advice on relationship marketing, resumes, cover letters, networking, executive recruiters, interviewing, and more, the Princeton Management Consultants Guide to Your New Job is the resource you need to succeed in the business of you.

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Marketing Management : Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants

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This book is in Used condition

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Brokers, agents, financial planners, and financial consultants--you need a primer for building their business through marketing. Marketing for Financial Advisors helps you create a plan and bring in clients that will ultimately build a thrivingpractice.

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Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling 'Anatomy of Buzz') Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are St?phane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd R?thlingsh?fer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. * Focuses on the consumer to consumer approach to marketing: word of mouth * Advises on ways to create an epidemic demand for a new product or service * Shows how to identify and form relationships with socially infectious individuals in order to convey the marketing message

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