Proven strategies that make sure yourmarketing message stands out from the rest. The average American is exposed to as many as 5,000 marketing messages per day, so it’s moreimportant than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains: The 14 principles of marketing communications strategy; Common marketing mistakes to avoid; Techniques for creating powerful marketing messages; The many choices for delivering your marketing message; How to take full advantage of digital platforms. Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to belost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerfulcompetitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists,and sidebars to guide managers step-by-step through everyday workplace situations. Look for theseinnovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon; Tactics and strategies for overseeing marketing initiatives; Insider tips for getting the most out of marketing, advertising, and publicity; Practical advice for creating effective campaigns; Warning signs when preparing for and undertaking marketing initiatives; Stories and insights from the experiences of others; Specific marketing procedures, tactics, and hands-on techniques

Price: $16.95 USD

This book is in New - Excellent condition

Price: $20.85 USD

This book is in New - Excellent condition

Price: $23.57 USD

Strategic Marketing : Kellogg on Advertising and Media

Price: $29.95 USD

Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives. Any activity or resource the firm uses to acquire customers and manage the company's relationships with them is within the purview marketing management. This work opens up a new dimension in the era of marketing and sales management. This book would be of great help to managerial practitioners at any organisational level who are responsible for a function, department or set of responsibilities. This text is suitable for class adoption and for distribution at management courses. This book is an indispensable addition to the library.

Price: $45.00 USD

Suitable for advertising creatives, designers, account managers, PR/publicity consultants or marketing managers, this title intends to offers a source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply.

Price: $49.95 USD

Practice Management : The Therapist's Advertising and Marketing Kit

Price: $55.00 USD

Practice Management : The Therapist's Marketing Kit Set, The Therapist's Newsletter Kit + The Therapist's Advertising and Marketing Kit

Price: $90.00 USD

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

Price: $203.49 USD

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

Price: $206.99 USD