| Market Segmentation
This book is in Used condition
Price: $24.98 USD
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| Market Segmentation
This book is in New - Excellent condition
Price: $35.21 USD
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| Market Segmentation
The 4th Edition of the highly influential Market Segmentation: How to do it, how to profit from it is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreary, miserable, downward pricing spiral which results from getting market segmentation wrong.
Price: $41.00 USD
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| Divide and Conquer: Target Your Customers Through Market Segmentation
General Marketing & Sales : Divide and Conquer: Target Your Customers Through Market Segmentation
Price: $44.95 USD
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| Market Segmentation
This book is in New - Excellent condition
Price: $45.29 USD
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| Market Segmentation
* McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique * Usable by students and executives, for whom the practical, step-by-step approach is designed * Leading author team in the field
Price: $51.95 USD
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| Handbook of Market Segmentation
Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips.
Price: $59.95 USD
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| The Market Segmentation Workbook
This book is in Used condition
Price: $72.12 USD
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| International Market Selection and Segmentation
The first of two ebooks which presents the latest findings on international market selection and segmentation
Price: $199.00 USD
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| International Market Selection and Segmentation II
The second of two ebooks which presents the latest findings on international market selection and segmentation
Price: $199.00 USD
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