| Email Marketing : A guide to the Internet's most effective marketing Tool
No Synopsis Available
Price: $9.74 USD
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| Internet Office Projects
Internet Office Projects is a project-based approach to teaching about the Internet as a research tool. Each project requires students to use the Internet as a research tool to accomplish realistic tasks such as searching for jobs, planning vacation and business travel, retrieving investment and financial information, marketing a business, and designing web pages. The projects are designed to be used in a variety of settings with tasks geared toward real-life applications to increase knowledge of the Internet and enhance employability.
Price: $39.49 USD
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| Mobile Marketing
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers. * Defining and implementing a wireless marketing strategy. * Making sense of what can be a technically and commercially. confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world.
Price: $40.95 USD
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| Media Promotion & Marketing for Broadcasting, Cable & the Internet
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. *The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool
Price: $46.95 USD
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| Supplement: Consumer Behavior & Fall 1997 NYT Marketing Supplement & Internet, New Marketing Tool 19
No Synopsis Available
Price: $81.90 USD
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| Supplement: Global Marketing Management & Internet, New Marketing Tool, 1998 Box, Package - Global M
No Synopsis Available
Price: $83.20 USD
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| Supplement: Marketing & Study Guide & Internet, A New Marketing Tool 98 Edition Package - Marketing
No Synopsis Available
Price: $84.82 USD
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| Supplement: Marketing and Study Guide and Internet: New Marketing Tool 98 Package - Marketing: Real
No Synopsis Available
Price: $91.00 USD
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| Supplement: Marketing & Internet, New Marketing Tool 1998 Box, Package - Marketing: Contemporary Con
No Synopsis Available
Price: $107.25 USD
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| Supplement: Marketing Research & Internet, New Marketing Tool '98 Pkg. - Marketing Research 2/e
No Synopsis Available
Price: $112.12 USD
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