For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians. For more information and a downloadable video, visit www.streetfightermarketing.com.

Price: $9.16 GBP

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Price: $13.87 USD

Choose from 55 of today’s hottest internet businesses—all under $5,000! Inspired by the hottest online trends and technology, the experts at Entrepreneur uncover a virtual universe of online opportunities! Discover your online niche, successfully set up your business, reach out to a world-wide customer base, and start raking in extra cash! • Choose from a diverse list of 55 surefire internet businesses • Spend less than $5,000 on startup • Build an effective website using fast, turnkey solutions • Use simple online tools to manage day-to-day operations • Gain exposure using the latest online techniques including search engine optimization, social media, and affiliate programs • Use low-cost, high-impact marketing to drive traffic and capture customers • And more You’re on target for success—let us help you become a cyber CEO!

Price: $17.95 USD

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians. For more information and a downloadable video, visit www.streetfightermarketing.com.

Price: $17.99 USD

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Price: $19.45 USD

This is the eBook version of the printed book. Global Search Engine Marketing   Use search to reach all your best customers—worldwide! Don’t settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects— wherever they are!   Leading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of!   ANNE F. KENNEDY , founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide.  After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin’ Donuts—and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Anne was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.   KRISTJÁN MÁR HAUKSSON has developed search marketing solutions since 1999. Hauksson’s company, Nordic eMarketing, specializes in multilingual online communications, organic SEO, and search marketing in verticals such as tourism, finance, government, and pharmaceuticals. Kristján founded Iceland’s SEO/SEM forum, is on the board of SEMPO, and organizes the annual Reykjavik Internet Marketing Conference.   You’ll Learn How To: •   Build cost-effective campaigns that leverage commonalities in global search markets •   Choose the right search media for each market—including markets Google doesn’t dominate •   Achieve higher rankings in search engines around the world •   Organize effective global pay-per-click campaigns •   Search-optimize online PR and other content •   Craft mobile sites and apps for international audiences •   Use web analytics to track KPIs in multilingual/multicultural campaigns •   Find the best non-U.S. information resources for better search marketing •   Prepare for the future of global search   INCLUDES SPECIFIC SOLUTIONS & RECOMMENDATIONS FOR: •   Brazil •   China, Hong Kong, Taiwan •   France •   Germany •   India •   Italy •   Japan

Price: $19.99 USD

This is the eBook version of the printed book. A straightforward, graphic-based reference for securing your home network  Set up a firewall Secure your wireless network Stop adware and spyware Keep your children safe from online threats Prevent a virus outbreak Avoid Internet scams  Phishing. Malware. Spyware. Trojan horses. Firewalls. Parental controls. If you have a home computer connected to the Internet, you need to understand these security terms. If that connection is high-speed (always on) or you run a wireless network, your need–your vulnerability–is that much greater. Now, with Home Network Security Simplified, you can get illustrated, easy-to-digest information written specifically for your needs.   For each class of security threat, Home Network Security Simplified provides a tutorial–including tricks and tools that hackers use, a primer on network security design fundamentals, and step-by-step instructions on implementing security solutions. The authors also offer tips for monitoring your network and show what to do in the event of a security breach. Specifically, you will learn how to: Home Network Security Simplified features engaging four-color illustrations throughout, as well as informative security tips and pointers to other resources for more advanced information. Use this book to find the peace of mind that comes with knowing that your home network and your information are secure.   Jim Doherty is the director of marketing and programs with Symbol Technologies’ industry solutions group. Prior to joining Symbol, Jim worked at Cisco Systems, where he led various marketing campaigns for IP telephony and routing and switching solutions. Jim has 17 years of engineering and marketing experience across a broad range of networking and communications technologies. Jim is a coauthor of the Networking Simplified series, including Cisco Networking Simplified , Home Networking Simplified , and Internet Phone Services Simplified . He is also the author of the “Study Notes” section of CCNA Flash Cards and Exam Practice Pack (CCNA Self-Study, Exam #640-801), Second Edition. Jim is a former Marine Corps sergeant; he holds a bachelor’s degree in electrical engineering from N.C. State University and a master’s degree in business administration from Duke University.   Neil Anderson is the senior manager of enterprise systems engineering at Cisco Systems. Neil has more than 20 years of engineering experience including public telephone systems, mobile phone systems, Internet, and home networking. At Cisco, Neil’s focus is large corporate customers in the areas of routing and switching, wireless, security, and IP communications. Neil is a coauthor of the Networking Simplified series, including Home Networking Simplified and Internet Phone Services Simplified. Neil holds a bachelor’s degree in computer science

Price: $19.99 USD

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians. For more information and a downloadable video, visit www.streetfightermarketing.com.

Price: $31.81 AUD

Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.” Al Ries, author of War in the Boardroom “How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rapp’s vision of an iDirect future and the insights of the book’s contributors put marketing supremacy in your grasp.” Tim Suther, SVP, Acxiom Global Multichannel Marketing Services “The internet brings about the reinvention of everything. Now it is marketing’s turn. Rapp compiles the best thinking on a future with low-cost and no-cost connections between products and consumers. Essential reading for marketers.” Chris Anderson, author of The Long Tail “Direct marketing is interactive, and interactive marketing is direct. With an ‘iDirect’ mindset, digital platforms and innovative analytics impact the data-driven, online, offline, lead-generating, customer-retaining, multichannel direct marketing process. Rapp’s vision for reinventing marketing is a wake-up call for CMOs to think and act differently in a profoundly changed world.” John Greco, President and CEO, Direct Marketing Association “It’s increasingly important to rely on an agency for accountable iDirect solutions. The advertising agency of the future must be adept at reinventing yesterday’s interactive, direct and branding. Rapp’s cohort of experts show the way in this book.” Michael McCathren, Chick-fil-A Conversation Catalyst About the Book Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing is direct. Direct Marketing is interactive. What has been seen mistakenly as separate disciplines actually are one and the same. Every marketer now is an interactive direct marketer. To help you profit from this new reality, Stan Rapp introduces a new paradigm—iDirect— the 21st-century growth engine at the intersection of digital technologies and direct marketing practices. The gap between what you once took for granted and the iDirect Marketing future is so vast that a team of thought leaders is needed to deal with it. No one person has all the answers. In this book, Rapp brings together marketing luminaries with a variety of perspectives that will open your eyes to astonishing, new opportunities. It contains surprising insights from the top minds in direct marketing, including: John Greco, President of the Direct Marketing Association : How to Market Directly or Be Left Behind Professor Don Shultz, PhD, Nort

Price: $34.95 USD

A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.

Price: $39.99 USD