| Media Promotion & Marketing for Broadcasting, Cable & the Internet
No Synopsis Available
Price: $12.00 USD
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| Media Promotion and Marketing for Broadcasting, Cable and the Internet
No Synopsis Available
Price: $18.11 USD
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| Marketing on the Internet
This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.
Price: $31.50 USD
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| Media Promotion and Marketing for Broadcasting, Cable and the Internet
No Synopsis Available
Price: $33.53 USD
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| Media Promotion & Marketing for Broadcasting, Cable & the Internet
No Synopsis Available
Price: $33.53 USD
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| Media Promotion And Marketing for Broadcasting, Cable and the Internet, by Eastman, 5th Edition
This book is in New - Excellent condition
Price: $39.85 USD
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| Media Promotion & Marketing for Broadcasting, Cable & the Internet
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. *The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool
Price: $46.95 USD
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| Media Promotion and Marketing for Broadcasting, Cable and the Internet
No Synopsis Available
Price: $47.73 USD
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| Media Promotion & Marketing for Broadcasting, Cable & the Internet
No Synopsis Available
Price: $47.73 USD
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| Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications, 6th Edition
The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.
Price: $178.99 USD
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