In the Information Age, the personal computer is becoming as pervasive as the telephone and television. It accesses vast stores of constantly changing information and the ability to navigate it and the Internet has become a professional necessity for a majority of white and blue collar jobs. And the key to opening that doorway is computer-based learning—“e-learning.”Using computers for education and training, an industry that barely existed a decade ago, is a fast-growing business opportunity for enterprising people who enjoy helping others learn and who are comfortable with computers. Start Your Own e-Learning Business shows you how to become the person people turn to when they need to catch up on essential skills and knowledge. This guide covers the vast selection of roles you can choose from, including:• Teaching businesses computer basics, management techniques, or programming skills• Publishing guides to help employees understand their firm’s software• Producing interactive content that explains products to customers• Creating Web sites to help students do their homework or seniors hone their Internet skills• Providing content, marketing help, or tech services for other e-learning firms• Brokering classes, recruiting students, or reselling CD-based courses for other businesses

Price: $17.95 USD

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.

Price: $38.99 USD

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences?Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features:• 14 original chapters from leading researchers in the field• Each chapter contains vignettes or case examples to reinforce learning• Contains consideration of future research directions in each of the topics that the chapters cover.This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field

Price: $51.00 USD

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text. Written from a European perspective by two authors with a wealth of relevant experience Includes an expanded section on the Internet, particularly in communications and service design Brings together an academic and practitioner viewpoint ensuring a wholly comprehensive approach to the subject

Price: $51.95 USD

Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader’s personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page.

Price: $87.49 USD

This groundbreaking book introduces the application of statistical methodologies to e-Commerce data. With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity. This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact, the book first identifies the many obstacles that are encountered while collecting, cleaning, exploring, and analyzing e-Commerce data. Solutions to these problems are then suggested using established and newly developed statistical and data mining methods. Finally, a look into the future of this evolving area of study is provided through an in-depth discussion of the emerging methods for conducting e-Commerce research. Statistical Methods in e-Commerce Research successfully bridges the gap between statistics and e-Commerce, introducing a statistical approach to solving challenges that arise in the context of online transactions, while also introducing a wide range of e-Commerce applications and problems where novel statistical methodology is warranted. It is an ideal text for courses on e-Commerce at the upper-undergraduate and graduate levels and also serves as a valuable reference for researchers and analysts across a wide array of subject areas, including economics, marketing, and information systems who would like to gain a deeper understanding of the use of statistics in their work.

Price: $115.00 USD

This is a practical, hands-on text designed for paralegal courses that cover day-to-day law office management topics. The text focuses on such important topics as client relations and communication skills; legal fees, timekeeping, and billing; client trust funds and law office accounting; calendaring, docket control, and case management; legal marketing; and file and law library management. A demonstration version of Thomson's Elite full featured ProLaw software, a deep time and billing, accounting, document management, and case management program, is included along with in depth software tutorials. Special features of this revision include an expanded focus on technology and ethics; up to date charts and graphs that present material in an easy to understand context; Internet sites and Internet exercises in each chapter; quotes from practicing legal assistants that provide current and real-life commentary; and an emphasis on hands-on, practical exercises including projects, cases, practical problems, and Excel tutorials for timekeeping and billing and trust accounting.

Price: $146.99 USD

3 rd generation radio systems will be increasingly developed, deployed and operated in the years to come. TDD is one of two main approaches to implementing these 3G systems, so that there will be an increasing need for the engineering community to learn quickly and comprehensively about the TDD technology. As 3G systems become popular, the topics will no doubt be introduced to academic curricula and will also provide a basis for future research. This book provides comprehensive coverage of TDD.  It is essentially a Radio Access Network technology and the book embraces the structure of the radio interface as well as the user equipment and network equipment. In addition, Wideband TDD also covers the connection of the TDD Radio Access Network to the 3G Core Network and public switched networks (PSTN) as well as public and private packet networks (Internet and Intranet). Services, applications and performance are also addressed. Finally, TDD is compared with other radio access technologies, namely FDD, TD-SCDMA and WLAN. TD-SCDMA is the Narrowband version of TDD in 3G, and WLAN standards address wireless computer communications. Although there are a number of books published on 3G and UMTS, most of the focus of these books has been on FDD component of 3G. Wideband TDD ::; Describes all aspects of TDD in a single comprehensive manner; Addresses TDD technology, TDD systems and the TDD market place; Discusses deployment scenarios and Radio Resource Management for TDD; Provides a comparison of TDD with other radio access technologies, namely FDD, TD-SCDMA and wireless LANs. This will prove an essential addition to the bookshelf of professional communication and software engineers, development engineers, technical marketing professionals, researchers in industry, wireless equipment vendors such as Siemens, Nokia and InterDigital, operators and service providers. It will also provide a comprehensive overview of TDD for postgraduates who are taking advanced courses in Mobile Wireless communications.

Price: $165.00 USD