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Price: $19.45 USD

Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series , this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing:  SEO, website optimization, integration of social media and blogs, and pay-per-click strategies.  Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

Price: $19.99 USD

A crash course on the most dynamic marketing platform today!. Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging; Social media marketing; Web analytics; Search Engine Optimization (SEO ); E-mail marketing; Online Public Relations; Earn a Certificate of Achievement Through A Free OnlineExamination!. The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!

Price: $20.00 USD

Cash in with Guerrilla Marketing’s Greatest Hits. Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box. This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com. For business survival in the 21st century, Guerrilla Marketing ranks right up there. with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich. 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com.

Price: $21.95 USD

Praise for the first edition of Multiple Streams of Internet Income "If ever the world needed some help to succeed on the Internet, this is the moment. Robert Allen's new book is just in time to save the day." —Jack Trout, President, Trout & Partners, Ltd.author of Differentiate or Die "Earning money . . . serious money, is no different than piloting a jet aircraft or baking an apple pie. You have to learn how and you must understand what you're doing. Robert Allen is a master flight instructor if you want your income to soar. He knows what ninety-eight percent of our population have proven they don't know. Read this book and follow his advice. In a relatively short period of time, you will become wealthy and be amazed at how much free time you have when you never have to worry about money." —Bob Proctor, author of the bestseller You Were Born Rich "The only thing better than the promise in the title of Robert Allen's wonderful Multiple Streams of Internet Income is the enlightening information in the book itself. And the only thing better than the book is the life a reader can lead after reading the book and taking the actions that are suggested. Of all the books I've read about earning money online, this one tops the list for a multiple stream of reasons." —Jay Conrad Levinson, author of the Guerrilla Marketing series "Robert Allen has done it again! Multiple Streams of Internet Income is an exciting look into the many creative things you can do with your money in today's new economy. I can't wait to use its wisdom!" —Ken Blanchard, coauthor of The One Minute Manager® and Big Bucks! "Information is less expensive to manufacture, promote, and ship than hard products such as running shoes and CDs. Robert Allen shares how you can apply Internet technology to selling information: books, reports, articles, seminars, speeches, and consulting. There are a lot of fluff books on e-commerce. This one is detailed, accurate, and readable. Multiple Streams of Internet Income is not just a book, it's a complete and hands-on course in advanced commerce. Congratulations." —Dan Poynter, author of The Self-Publishing Manual

Price: $24.95 USD

Business 2000: Marketing introduces marketing and e-commerce concepts, ways to meet customer needs, planning products and services, wholesaler and retailer information, and more. Along with added coverage on pricing methods, credit and marketing communications, loads of activities and checkpoint problems are included to gurantee student comprehension. Critical thinking exercises, vocabulary building, business math, Internet activities, special features on ethics, international business, and career awareness are incorporated throughout the text. This part of the Business 2000 series can be used alone or as a supplement to a business course, or with other Business 2000 books for a complete business overview.

Price: $30.99 USD

Leverage the power of the Internet and bring your course to life with this course management program. You or your students can use this wealth of interactive resources with those on the text’s companion website to supplement the classroom experience and ensure positive outcomes. Use this effective resource as an integrated solution for your distance learning or web-enhanced course. This printed access card allows students to access WebTutor on the WebCT platform. For more information, visit www.cengage.com/tlc/webtutor.

Price: $32.49 USD

Get the right answers for smart broadband decision making-- from financial, management and marketing to equipment, applications, and protocols. Broadband Crash Course examines broadband delivery in terms of markets and business opportunities. Writing with the surety and thoroughness of a telecom insider and business executive, P.J. Louis clearly and painlessly demonstrates how broadband services are delivered over today's complex telecommunications infrastructure, minus the heavy-duty math. This one-of-a-kind guide is your chance to learn about:. * Service bundling (voice, Internet access, e-mail, etc.) across all major network types (wireless, IP, cable, satellite, LANs, etc.). * Benefits of wireline and wireless broadband technologies. * Service bundling and provisioning across the wireline and wireless broadband networks. * The Local Loop and its future. * Coaxing more applications from the technologies you've got. * Business models that have proven themselves in the real world. * 3G wireless, the wireless Internet, softswitching, M-commerce: how will they affect your business?.

Price: $34.95 USD

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. . New UK and international case studies that prepare you for work in a global industry . Activities for each chapter that will assess your understanding and marketing knowledge . A new inside cover feature that links real-life marketing campaigns to the book's case studies

Price: $49.95 USD

In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text's emphasis on technology, each new copy of the text can be packaged with SPSS software containing data sets--created by the authors--specifically related to examples and tutorials from the chapters on data analysis. The Second Edition features an appealing design and open layout, making an often challenging subject more engaging for students. Through current examples and cases, students gain an understanding of the role of marketing research in the business world. Pedagogical features give students a clear handle on what they need to focus on to be successful in the course. Chapter Objectives identify key concepts in the reading to follow, while Questions for Review and Discussion, Application Exercises, and Internet Exercises prompt students to complete a variety of tasks, allowing them to apply chapter concepts in meaningful ways.

Price: $214.99 USD