Business-To-business Internet Marketing

Price: $0.25 USD

Business-to-Business Internet Marketing

Price: $0.25 USD

Integrating marketing theory with Internet reality, this book helps readers develop the skills necessary to understand and integrate Internet technology and characteristics into marketing strategy. It helps them recognize and understand the implications of the Internet not only as a marketplace, but also as a set of tools and opportunities for conducting a wide variety of marketing activities that do not involve product-related transactions (e.g., marketing research, customer service). Includes real-world examples. The Nature of the Internet Influence on the Marketing Environment. A Framework for Understanding Marketing and the Internet. Consumers and the Internet Environment. Marketers and the Internet Environment. Technology and the Internet Environment. Policymakers and the Internet Environment. Strategic Marketing Planning with the Internet. Marketing Research and the Internet. The Internet as Content: Digital and Physical Products. The Internet as Channel: Aspects of Distribution. The Internet as Communication: A Computer-Mediated Medium. Business-to-Business Marketing with the Internet. Managing the Internet: Decision Support Tools. For anyone doing business on the Internet.

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This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place. Concepts and strategies of the information age are applied to specific business problems. Specific topics include information on how to align information technology with business strategy; marketing and data mining; developing products on-line; Internet pricing strategies; fixed pricing and e-commerce; advertising on the web; electronic ethics; on-line privacy; and rules for this new marketing practice.PART I. INFORMATION AGE AND MARKETING. New Rules for the New Economy, Kevin Kelly (1997). Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset, Rashi Glazer (1991). A New Marketing Paradigm for Electronic Commerce, Donna Hoffman and Thomas P. Novak (1997). Consumer Behavior in the Future, Jagdish N. Sheth and Rajendra S. Sisodia (1997). The Internet and International Marketing, John A. Quelch and Lisa R. Klein (1996) PART II. IMPLICATIONS FOR MARKETING. Exploring the Implications of the Internet for Consumer Marketing, Robert A. Peterson, Sridhar Balasubramanian, and Bart J. Bronnenberg. Do you See What I See? The Future of Virtual Shopping, Raymond R. Burke (1997) Data Mining in Marketing Parts I and II, Peter R. Peacock. PART III. IMPROVING MARKET PRODUCTIVITY IN THE INTERNET AGE. Feeling the Heat Parts I and II, Jagdish N. Sheth and Rajendra S. Sisodia III A. Product Innovation in the Internet Age. Developing Products on Internet Time, Marco Iansiti and Alan MacCormack (1997) III B. Reintermediation and Disintermediation in the Internet Age. Cybermediaries in Electronic Marketspace: Toward Theory Building, Mitrabarun Sarkar, Brian Butler, and Chris Steinfield (1998) III C. Pricing in the Internet Age. Price Strategy: Time to Choose Your?Ð

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Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution. Marketing on the Internet, the latest book by the well-known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You'll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real-life examples, Marketing on the Internet tells you how to get a business connection to the Internet; how a business of any size can establish a compelling presence on the Web; how to gather valuable information about and from visitors to your site; about Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments; how to design virtual stores with graphics, sound, video, and hypertext; how to conduct secure transactions on the Internet; and how to develop the right Internet marketing strategies for your type of business.

Price: $0.36 USD

The first of a series of three books aimed at business professionals who need to know how to get the best out of the Internet. Marketing on the Internet instructs how to use the Internet most efficiently in marketing and advertising campaigns. Do you know how to negotiate the rules without getting into trouble; how to create the right environment on your web site; how to evaluate the benefits of advertising? This book will teach you how to capitalize on the huge captive audiences the internet offers, and use it to your advantage.

Price: $0.84 USD

Marketing En Internet y E-Business

Price: $7.99 USD

Small Business Internet Marketing

Price: $14.91 USD

The rapid commercialization of the Internet and success of online direct marketing led to the burgeoning field of business-to-business e-commerce, a growing industry analyzed with the most recent research developments and successful implementation strategies in this business volume.

Price: $19.46 USD

Business-to-business Internet Marketing

Price: $27.95 USD