Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

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This is the eBook version of the printed book. [Read Me First]: Building or Buying VPNs (Digital Short Cut) Kunjal Trivedi ISBN-10: 1-58720-134-8 ISBN-13: 978-1-58720-134-9   One of the most popular approaches to establishing a secure computing and network environment is the virtual private network (VPN), which enables organizations to use Internet transport securely to connect remote offices and remote users to the main corporate site, thus eliminating expensive dedicated WAN links and modem banks. Furthermore, with the advent of cost-effective, high-bandwidth technologies such as DSL, organizations can use VPNs to reduce their connectivity costs while simultaneously increasing remote connection bandwidth.   [Read Me First]: Building or Buying VPNs helps managers and network security engineers understand and evaluate the costs and benefits associated with this fast-growing technology. This Digital Short Cut helps you to evaluate technology choices, such as whether to build or buy VPN services and how to efficiently manage and lower costs of VPN solutions. From the networking professional to the CEO, this Digital Short Cut provides important information on the business strategies behind the technology.     Table of Contents: Chapter 1: The VPN Technology Promise: Secure Access from Anywhere to Anything   Chapter 2: Making the Business Case for Building or Buying a VPN   Chapter 3: VPN Technology Primer and Comparisons of VPN Technology Options   Chapter 4: Cisco Case Study: Deploying VPN Services for WAN Connectivity and Disaster Recovery   Chapter 5: Case Study: Managed VPN Services for Teleworkers Using IPsec Technology   Appendix A: Decision Maker Checklist: VPN Planning, Design, Implementation, and Operation Stages Appendix B: Decision Maker Checklist: VPN Vendor Selection   About the author:   Kunjal Trivedi , CCIE No. 3460, initially joined Cisco in 1999 as a consulting engineer but soon moved into security consulting. He then worked in product management covering Cisco IOS infrastructure security. Currently, he is helping Cisco shape the marketing vision and strategy for managed security services.   A widely respected networking security expert, Kunjal has published articles and presents infrastructure security, IP security, and managed security topics at Cisco Networkers events and at conferences such as the Asia Pacific Regional Internet Conference on Operational Technologies.   Kunjal has a bachelor of engineering degree with honors in electrical and electronics engineering from the University of Wales, College of Cardiff, and a master of science degree in artificial intelligence from Cranfield Institute of Technology, UK. He holds CISSP and CCIE

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Since The Eat-Clean Diet® emerged on the scene in 2007, millions of people have adopted the Eat-Clean lifestyle and improved their lives. Designed with your busy lifestyle in mind, Just the Rules is your handy, go-to pocket guide for Eating Clean. With the flip of a page, you’ll have easy-to-access information, including: tips and tricks to Eat Clean on the go, expert advice on weight-gain culprits and easy ways to choose REAL foods, all packed into easy-to-digest info bites – one per page to keep it simple! Author Residence Since reclaiming her life, losing weight, getting in shape and becoming a fitness model in her 40s, New York Times bestselling author Tosca Reno has become the face and voice of inspiration for millions. In addition to her Eat-Clean Diet® series and other books, she writes monthly columns for Oxygen and Clean Eating magazines and articles for other fitness publications. She appears as an interview subject and expert on countless TV and radio programs, and has her own TV series. Tosca lives just north of Toronto. Marketing: • Co-op available • Full-scale marketing, including editorial and advertising, in the following glossy international magazines: MuscleMag International, Maximum Fitness, Reps!, Oxygen, and Clean Eating. • Professional publicity based in LA and NYC • Appearances on local and national TV and radio • Promotion in major newspapers, magazines, blogs, forums and websites Sales Handles: • With today’s trend of two-income families, everyone is busier. Eating Clean saves time and money. Endorsements: • Angelina Jolie, Halle Berry and Nicole Kidman follow this diet, according to Us Weekly and other magazines, internet sites and TV shows. Audience: • Busy adults who want to lose weight and improve their health.

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Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

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Even More Markets - More Opportunities to Get Published The 2012 Writer's Market is the preeminent authority for writers to discover all of the valuable information necessary to improve their work, get published and get paid for their work. In this edition, more emphasis is placed on editorial matter than ever before, without a reduction in the number of listings. This book has an increased focus on articles to help you make a living as a writer, including topics such as tackling content factories to negotiating contracts and from managing time and organization to make the most of the money writers earn). The 2012 Writer's Market also includes: Interactive Edition with checklists, worksheets, timetables and other elements to help writers stay motivated and focused on success; Access to an exclusive webinar devoted to helping writers craft highly skilled query letters and synopses that will facilitate their getting noticed by an editor or agent. Take charge of your writing career with online tools that allow you to organize your favorite marketing listings and keep track of your submissions. All of these tools and more are available on the easy-to-use WritersMarket.com website, which you can access from anywhere with internet access!

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