| Global Marketing
Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. Includes a glossary of key concepts and a comprehensive resources guide
Price: $15.99 USD
|
 |
| Marketing
Serves as a useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. This work covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies. It is aimed at sixth-form, first-year undergraduate and MBA students.
Price: $17.95 USD
|
|
| Global Marketing
General & Introductory Business & Management: Global Marketing
Price: $19.95 USD
|
|
| Islamic Branding and Marketing: Creating A Global Islamic Business
Strategic Marketing : Islamic Branding and Marketing: Creating A Global Islamic Business
Price: $34.95 USD
|
|
| Global Marketing and Consumer Decision Making
Global Marketing and Consumer Decision Making
Price: $35.00 USD
|
|
| Global Marketing Management
Global Marketing Management
Price: $45.00 USD
|
|
| Global Marketing
International Management: Global Marketing
Price: $65.00 USD
|
|
| Sustainability Marketing: A Global Perspective
Marketing Management : Sustainability Marketing: A Global Perspective
Price: $66.95 USD
|
|
| Global Marketing Management, 5th Edition
Special Topics : Global Marketing Management, 5th Edition
Price: $123.50 USD
|
|
| Global Marketing Management, 5th Edition
Special Topics : Global Marketing Management, 5th Edition
Price: $205.95 USD
|
|
Email:
