This book is in Good Used condition

Price: $8.75 USD

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Price: $9.99 USD

This book is in New - Excellent condition

Price: $10.50 USD

This book is in New - Excellent condition

Price: $12.71 USD

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.

Price: $24.95 USD

By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to::; Craft an online marketing plan, set site goals, and define your market; Uncover what makes an effective online storefront and what your site must offer to encourage shoppers; Use e-mail marketing effectively and spread the word via e-newsletters; Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies; Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site; Track site activity with Web analytics, interpret sales statistics, and determine where problems originate; Take advantage of search engines where you can submit your site for free; Encourage visitors to come back and find subscribers for your online newsletter. Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!

Price: $24.99 USD

Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting. Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to::; Understand online marketing essentials; Prepare an online business plan; Design the look and feel of your site; Create a concept, develop content, and make it accessible; Know the key components of an online store; Use buzzing, e-mailing, and other advertising tactics; Make your site search engine friendly; Handle Web transactions with ease; Stay out of legal trouble; Wow customers with new technology. This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies , you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

Price: $24.99 USD

Given the need for Indian managers to be fully aware of the issues related to. International Marketing, this has emerged as a major study area over the last. few years. It constitutes an integral part of the syllabi in most reputed business. schools. International Marketing Management: Text and Cases attempts to. make learning the nuances of the subject easy from the students` viewpoint. Some of its key features are:. - An analysis of international trade, economic free trade zones, embargoes on. exports, and the tariff and non-tariff barriers that companies face. - The role of international organisations under the aegis of the United Nations. in international marketing. - The systems and the forms used in international marketing in India. - A focus on the importance of stakeholders of a company for corporate survival. - Highly developed and class-tested management games. The interactive management games and carefully selected case studies provide. hands-on corporate experience to students, making the book invaluable for those. pursuing MBA, BBA and MIB programmes. It would also be of interest to corporate. marketing heads and others in the field of marketing.

Price: $32.95 USD

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Benefit from the Senior Examiner's hints and tips to ensure you pass first time! * More than just a book: extensive online support for free at: marketingonline.co.uk * Fully endorsed by the CIM (Chartered Institute of Marketing) to ensure it delivers exactly what you need

Price: $40.95 USD

. Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar - Explains and debates key concepts in a clear, readable and concise manner - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities - Includes a glossary of critical marketing terms - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

Price: $56.00 USD