This is the eBook version of the printed book. [Read Me First]: Building or Buying VPNs (Digital Short Cut) Kunjal Trivedi ISBN-10: 1-58720-134-8 ISBN-13: 978-1-58720-134-9   One of the most popular approaches to establishing a secure computing and network environment is the virtual private network (VPN), which enables organizations to use Internet transport securely to connect remote offices and remote users to the main corporate site, thus eliminating expensive dedicated WAN links and modem banks. Furthermore, with the advent of cost-effective, high-bandwidth technologies such as DSL, organizations can use VPNs to reduce their connectivity costs while simultaneously increasing remote connection bandwidth.   [Read Me First]: Building or Buying VPNs helps managers and network security engineers understand and evaluate the costs and benefits associated with this fast-growing technology. This Digital Short Cut helps you to evaluate technology choices, such as whether to build or buy VPN services and how to efficiently manage and lower costs of VPN solutions. From the networking professional to the CEO, this Digital Short Cut provides important information on the business strategies behind the technology.     Table of Contents: Chapter 1: The VPN Technology Promise: Secure Access from Anywhere to Anything   Chapter 2: Making the Business Case for Building or Buying a VPN   Chapter 3: VPN Technology Primer and Comparisons of VPN Technology Options   Chapter 4: Cisco Case Study: Deploying VPN Services for WAN Connectivity and Disaster Recovery   Chapter 5: Case Study: Managed VPN Services for Teleworkers Using IPsec Technology   Appendix A: Decision Maker Checklist: VPN Planning, Design, Implementation, and Operation Stages Appendix B: Decision Maker Checklist: VPN Vendor Selection   About the author:   Kunjal Trivedi , CCIE No. 3460, initially joined Cisco in 1999 as a consulting engineer but soon moved into security consulting. He then worked in product management covering Cisco IOS infrastructure security. Currently, he is helping Cisco shape the marketing vision and strategy for managed security services.   A widely respected networking security expert, Kunjal has published articles and presents infrastructure security, IP security, and managed security topics at Cisco Networkers events and at conferences such as the Asia Pacific Regional Internet Conference on Operational Technologies.   Kunjal has a bachelor of engineering degree with honors in electrical and electronics engineering from the University of Wales, College of Cardiff, and a master of science degree in artificial intelligence from Cranfield Institute of Technology, UK. He holds CISSP and CCIE

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This is the eBook version of the printed book. “Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.” –Michael Masterson, Publisher, Agora, Inc., Early to Rise   You’ve already got great content — now, monetize it!   Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca’s SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too—even if you’ve never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today’s best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It’s not theory. It’s a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable!   Inside you’ll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards…to achieve breakthrough results on even the smallest budget!   You’ll Learn How To: • Discover and leverage useful, valuable, actionable content you didn’t know you had • Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing • Create more visibility, traffic, and awareness for your website and brand • Link content more tightly with prospecting and sales initiatives • Syndicate and aggregate content to extend its reach • Make your content easier to find on the Web—simply and inexpensively • Adapt your strongest content into high-performing online press releases • Encourage viral marketing, pass-along readership and word-of-mouth buzz • Measure your performance against the 3 O’s: outputs, outcomes, and objectives • Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts • Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more  

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This is the eBook version of the printed book. Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet   Internet marketing is the fastest, most efficient way to attract profitable new customers— if you run it strategically and systematically. This book shows you how. You’ll discover how to integrate marketing, sales, and operations functions to work together far more effectively, capture the right real-time data for decision-making, and apply it to drive dramatic improvements in performance. Drawing on extensive in-the-trenches experience, the authors help you implement a more iterative, measurable, and repeatable approach to Internet marketing, deliver better-qualified leads, build an online sales engine to track and improve every customer relationship…and, above all, grow profits!   You’ll Learn How To:   • Craft flexible strategies that can quickly learn from experience • Eliminate "silos" that prevent effective measurement and execution • Overcome obstacles ranging from culture to processes to individual behavior • Build a powerful online sales engine to track customers through the entire relationship • Avoid dangerous data and weed out junk leads • Integrate web KPIs into business decision-making • Link web to lead to CRM analysis • Redefine messages to respond to your key audiences’ personas • Architect and design sites to improve user experience and conversion • Write highly findable content, and then make it even more visible • Start a feedback loop for continually optimizing both tactics and strategy • Globalize Internet marketing for diverse languages and cultures • Translate your performance into boardroom-ready reports     CATHERINE JUON, Co-Founder & Catalyst of Pure Visibility, has worked in the Internet space for nearly 20 years. She has extensive experience helping companies develop integrated online marketing strategies that leverage online advertising, search engine marketing, and social media.   DUNRIE ALLISON GREILING, Director of Happiness at Pure Visibility, works with analysts to derive actionable recommendations from complex web data and develop strategic Internet marketing plans. She has more than a decade of web content and project-management experience.   CATHERINE BUERKLE has 18+ years of experience in usability design, web-based media, technical communication, project management, and marketing. She founded ArborComm, Inc., and co-founded the Digital Design Institute of Michigan.     ISBN-13: 978-0-7897-4789-1 ISBN-10: 0-7897-4789-8  

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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. "What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how—by trying lots of little things, studying the results, learning quickly from your failures, and doing it all over again. He gives you a framework for getting over your fears of talking with your customers without a committee to protect your behind. Great book." –Robert Scoble Video blogger of the Scoble Show and Co-author of the top-selling corporate blogging book, Naked Conversations     Start Fast, Fix Fast, and Fix Again: Marketing for Breakthrough Results   For decades, marketers have been taught to carefully plan ahead because “you must get it right–it’s too expensive to change.” But, in the age of the Web, you can know in hours whether your strategy’s working. Today, winners don’t get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly…then fix it, just as quickly!   In this book, Internet marketing pioneer Mike Moran shows you how to do that–step-by-step and in detail. Drawing on his experience building ibm.com into one of the world’s most successful sites, Moran shows how to quickly transition from “plan then execute” to a non-stop cycle of refinement.   You’ll master specific techniques for making the Web’s “two-way marketing conversation” work successfully, productively, and profitably. Next, Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it…achieving unprecedented efficiency, accountability, speed, and results . The indispensable online marketing guide for every CMO, brand marketer, direct marketer, online marketing specialist, strategist, and entrepreneur Learn more from your customers–and learn it faster Systematically measure online marketing results–and improve them Create deeper relationships with your customers on the Web Leverage podcasting, social networks, wikis, virtual worlds, search, viral marketing, blogs, and other new tools Build a lean, mean conversion machine Preview new innovations you’ll be implementing next year and the year after Overcome the organizational, political, and personal obstacles that keep marketers doing things the “old-fashioned” way   Foreward xv Preface xvii Acknowledgements xxiii About the Author xxvii   Part 1: That Newfangled Marketing 1 Chapter 1: They’re Doing Wonderf

Price: $23.99 USD