| Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
General Marketing & Sales : Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
Price: $16.99 USD
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| Direct Marketing Success: What Works and Why
General Marketing & Sales : Direct Marketing Success: What Works and Why
Price: $24.95 USD
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| Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
General Marketing & Sales : Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
Price: $24.95 USD
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| Marketing Automation: Practical Steps to More Effective Direct Marketing
Strategic Marketing : Marketing Automation: Practical Steps to More Effective Direct Marketing
Price: $25.99 USD
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| Reinventing Interactive and Direct Marketing
This is the definitive guide from an all-star team of digital direct marketers. Global direct marketing icon Stan Rapp, the coauthor of the global besteller "MaxiMarketing", teams up with the expert professionals at the Direct Marketing Association (DMA), the world's leading direct-marketing trade association, to answer the need among marketing professionals for a guide to creating a winning digital direct marketing plan. This book is an incomparable collection of 14 essays covering the full gamut of key digital direct marketing topics
Price: $34.95 USD
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| Marketing Automation: Practical Steps to More Effective Direct Marketing
Strategic Marketing : Marketing Automation: Practical Steps to More Effective Direct Marketing
Price: $39.95 USD
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| Direct and Digital Marketing in Practice
Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing, this book is the only comprehensive textbook written entirely by currently practising professionals. It covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and digital media; and campaign planning and budgeting.
Price: $45.50 USD
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| Commonsense Direct and Digital Marketing
Provides information on direct marketing execution. This book offers the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum. It also provides an insight into the techniques behind some of the world's most successful direct marketing campaigns.
Price: $49.95 USD
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| Direct Marketing in Practice
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: ?Plan a direct marketing campaign ?Integrate new technology with conventional direct marketing practice ?Maximise the impact, efficiency and return on investment of your activites ?Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area. Shows how to plan and implement effective direct marketing campaigns A practical manual full of insider-tips on lifting response rates Best practice cases from blue chip companies
Price: $51.95 USD
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| International Direct Marketing
International Direct Marketing
Price: $69.95 USD
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