| Strategic Database Marketing
No Synopsis Available
Price: $8.00 USD
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| Database Marketing
This book is in Good Used condition
Price: $14.97 USD
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| Desktop Database Marketing
This book is in New - Excellent condition
Price: $23.92 USD
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| Principles of Direct and Database Marketing
No Synopsis Available
Price: $58.01 USD
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| The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You
General Marketing & Sales : The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You
Price: $64.95 USD
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| Statistical Modeling and Analysis for Database Marketing:
This expert compilation delivers a collection of successful database marketing methodologies for big data. It offers solutions to common problems in the database marketing industry, focusing on the needs of data analysts and data miners. The quantitative techniques described marry traditional statistical methodologies with new machine learning methods. The book examines three concepts in model assessment: traditional decile analysis; precision; and separability. It also explores cutting-edge techniques, including genetic intelligent hybrid models. By following the step-by-step procedures detailed in the text, database marketing professionals can learn how to apply the proper statistical techniques to any database marketing challenge.
Price: $84.95 USD
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| Principles of Direct And Database Marketing
No Synopsis Available
Price: $97.01 USD
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| Database Marketing
This book is in Good Used condition
Price: $106.17 USD
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| Perspectives on Promotion and Database Marketing
Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled 'Early Bob', traces research which he completed during the first decade after he joined University of Chicago. The second part is titled 'Statistical Bob'. This part comprises papers that Robert wrote in characterizing the response of consumers to dealing. The third part is titled 'Promotional Bob', and covers roughly a ten-year stretch from 1987 to 1996. The fourth part titled 'Big Bob', describes Robert's contribution to and impact on marketing practice. The fifth part is titled 'Direct Bob', and focuses on what customer level data should be gathered, how they should be organized, linked and analyzed, and what metrics should be used to assess customer value.The sixth and final part titled 'Micro-Macro Bob', is not genre or area specific as much as an illustration of Robert's overall research interests in marketing-mix modeling.
Price: $139.00 USD
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| Database Marketing
This book is in New - Excellent condition
Price: $179.55 USD
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