| Brand Management
Brand Management
Price: $45.00 USD
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| Brand Management
Brand Management: Research, Theory and Practice is an important new study that provides an overview of the assumptions, theories, methods and managerial implications of different approaches to the management of brands.
Price: $47.95 USD
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| International Corporate Brand Management
International Corporate Brand Management
Price: $49.95 USD
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| Luxury Brand Management: A World of Privilege
General Marketing & Sales : Luxury Brand Management: A World of Privilege
Price: $53.00 USD
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| Handbook on Brand and Experience Management
Explores fresh directions in both brand management research and practice. This book examines such topics as brand attachment, brand permission, and brand meaning. It is suitable for researchers in the areas of marketing, business, management, sociology and psychology.
Price: $60.00 USD
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| MANAGEMENT
Brand New
Price: $111.85 USD
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| International Brand Management of Chinese Companies
International Brand Management of Chinese Companies
Price: $159.00 USD
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| STRATEGIC BRAND MANAGEMENT
Brand New
Price: $196.30 USD
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| Brand Management
This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and The 2nd Academy of Marketing International Brand and Corporate Reputation Special Interest Group Colloquium. The papers aim to provoke new ideas on brand, corporate identity and reputation and to stimulate views on the epistemological foundations, the interpretations of the interrelationships and other substantial issues in this area.
Price: $199.00 USD
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| MANAGEMENT
Brand New
Price: $253.00 USD
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