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Price: $14.58 USD

Your one-stop guide to writing and selling books for children Get the tools you need to: * Develop story ideas that work * Strengthen your writing skills * Improve your work habits * Write for different age groups * Look at your work critically * Submit proposals and manuscripts * Find the right publisher for your work * Understand and negotiate contracts * Work with agents and editors * Join the writing community Do you dream of becoming the next J. K. Rowling? Are you excited about writing for children but have no idea how to begin or where to send your material? Now, respected children's writer Barbara Seuling gives you the essential steps to getting published in the competitive, exciting world of children's literature. From finding story ideas and creating character sketches to plotting, writing dialogue, editing, and revising your work, you'll learn how to complete a manuscript and prepare it for submission. Whether you want to write picture or chapter books, fiction or nonfiction, poetry or plays, Seuling helps you master the different genres and capture a child's interest and imagination, from the early years to young adult. Her fully revised guide also covers the major developments in book publishing, including vital information about using the Internet to research the market and contact publishers. Seuling even discusses recent successes such as the Harry Potter series, as well as the growth of Amazon.com. Complete with updated lists of writing organizations, marketing information, and recommended reading, this is the only guide you need to start writing, get published, and touch the lives of children.

Price: $15.95 USD

This is the eBook version of the printed book. Global Search Engine Marketing   Use search to reach all your best customers—worldwide! Don’t settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects— wherever they are!   Leading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of!   ANNE F. KENNEDY , founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide.  After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin’ Donuts—and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Anne was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.   KRISTJÁN MÁR HAUKSSON has developed search marketing solutions since 1999. Hauksson’s company, Nordic eMarketing, specializes in multilingual online communications, organic SEO, and search marketing in verticals such as tourism, finance, government, and pharmaceuticals. Kristján founded Iceland’s SEO/SEM forum, is on the board of SEMPO, and organizes the annual Reykjavik Internet Marketing Conference.   You’ll Learn How To: •   Build cost-effective campaigns that leverage commonalities in global search markets •   Choose the right search media for each market—including markets Google doesn’t dominate •   Achieve higher rankings in search engines around the world •   Organize effective global pay-per-click campaigns •   Search-optimize online PR and other content •   Craft mobile sites and apps for international audiences •   Use web analytics to track KPIs in multilingual/multicultural campaigns •   Find the best non-U.S. information resources for better search marketing •   Prepare for the future of global search   INCLUDES SPECIFIC SOLUTIONS & RECOMMENDATIONS FOR: •   Brazil •   China, Hong Kong, Taiwan •   France •   Germany •   India •   Italy •   Japan

Price: $19.99 USD

Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career. Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own successwhether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find: Complete step-by-step guidance on publishing and marketing a book Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishingand how to decide which is the best option for you Practical advice on making the decision between offset printing and print-on-demand How to leverage the Internet to create "buzz" and promote your book with killer PR The latest information on e-publishing A detailed marketing plan and timetable to keep you on track Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites Valuable case studies and examples of how other publishers excel An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry Thirty-one creative ideas for generating capital to launch your publishing company The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.

Price: $24.99 USD

How do publishers work and make money? Why do they exist?. This expanded and thoroughly revised fourth edition of Inside Book Publishing is designed for students of publishing, authors needing to find out publishing secrets, and those wanting to get in or get on in the industry. It addresses the big issues – globalization of publishing, the impact of the internet – and explains publishing from the author contract to the bookshop shelf. It covers:. • how the present industry has evolved,. • publishing functions - editorial, design and production, marketing, sales and distribution, and rights. • the role of the author,. • copyright and contracts,. • the sales channels for books in the UK, from the high street to ebooks, and. • getting a job in publishing. It features:. • topic boxes written by expert contributors,. • a glossary of publishing terms,. • suggestions for further reading,. • a directory of publishing organizations, and. • a companion website ( It is an essential tool for anyone embarking on a career in publishing, and a useful handbook for those who are in the industry and for authors.

Price: $41.95 USD